15th week

Hola senores y senoritas hoy voy a escribir mi experiencia que ha pasado en esta semana. In case you didn’t know, I’ve spent the last week writing out my application to study abroad in Spain! Si,si,si (excuse, the odd Spanish word there and then I’m just so excited). Firstly, I have spent the morning speaking to John (helping me with my application) I didn’t think our meeting would run for this long but I had so many questions to ask I ended up forgetting about the time and it was too late for me to come to the big agency- I apologise.

Looking through the seminar slides it looks like we’ve been asked to re write the brief. The seminar has focused on the word ‘insight’ meaning: the capacity to gain an accurate and deep understanding of someone or something. Insight in terms of marketing comes from things such as understanding clients and critical thinking about the sector the client operates in. The key part in creating a creative brief seems to have to be inspirational to make it unique. Therefore, I’ve spoken to my team to inform me on what they’ve wrote…

Learning outcome:

·      A creative brief is something that will get a reaction. It has to reflect emotional rational needs/behaviours

Action plan for next week:

·      Bring back questionnaire with responses

·      Extract the key points