As usual the stand up meetings require to speak about what has
been accomplished and what hasn’t. I spoke to my group and they told me that
this session was about digital and campaigns. I have a passion for campaigns as
it allows for creativity to take place-specially in the festival scene!
Digital marketing:
It seems that we are living in the digital age with social
media constantly playing an important role in our daily life’s. It is said that
1/10 people believe everything seen on social media is true! New apps are
evolving such as uber- pay with cash or card
Did you know 80% of shopper’s research products before
purchasing them online, websites are the preferred search for generation x
(35-54)
Therefore we’ve began thinking about how to advertise for
the festival linking it back to digital platforms, not only is this our
objective for our client but we live in a world where the internet is used as a
useful resource for everyone.
Action plan:
How other companies advertise through social media platforms
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